The Introduction of the School of Art and Design
In order to improve the education level,the school of art and design insist on the principle of “Discipline oriented,Major oriented”,which is guided by President Xi Jinping’s socialist thoughts with Chinese characteristics in the new era, based on the school-running position,and under the pattern of coordin-ated develop-ment of multi-disciplines.Relying on disciplines,taking employment as the orien-tation,taking reform and innovation as the driving force,crea-ting discipline charac-teristics,facing the needs of The Guangdong-Hong Kong-Macao Greater Bay Area and Guangdong’s economic and social develop-ment,we aim to cultivate the professional talents who study for the traditional arts and marine culture,have pro-fessional quality,master the basic knowled-ge of modern art design,have strong practical ability,active creative and entrepreneurial thinking,high overall quality, and advanced application-oriented art design.The school has refined the concept and principle of "Three New and Three Strong" through the whole process of talent cultivation,discipline cons- truction,social service,integration of industry and education,and has formed our own characteristics and core competitiveness.It is the educational thoughts and specific practices and useful explorations based on the concept of “Undergraduate Student-Oriented”.Currently,there are two directions of digital medi-a art major,including derivatives design and space design,and there are 745 students.The employment rate of 2020 graduates was 93.42%,which won the first prize in our University.
The school has a team of high-level teachers with a combination of full-time and part-time,we have 44 teachers, including 37 full-time teachers,2 pro-fessors,and 7 associate professors.Among the full-time teachers,33 people have the master's degree or the doctoral degrees,accounting for 89.2%.There are 35 full-time teachers with intermediate or above professional technical positions or master's degree or above,accounting for 94.6%; Teachers with practi-cal experience of in-dustries account for100%;there are 25 double professionally-titled teachers.Most of them have engineering background and rich prac-tical experience.In recent yea-rs,the teachers have conducted 3 humanities and social science research projects of the Ministry of Education,20 ministerial and provincial-level research projects,32 school-level research projects,guiding students to win 142 awards in various competitions,and publishing 14 book-s (textbooks).Published 87 papers in profes-sional journals at all levels and obtained 32 related patents.
At present,the school has built more than 2,000 square meters of campus traning bases,including 10 training rooms,such as VR simulation training pla-tfom,art gallery,animation training platform,digital design training room,school-enterprise cooperation unit and off-campus training bases and so on.There are more than 10 practice teaching bases.
The practical teaching of each major is based on the characteristics of differ-ent majors,combined with the theoretical teaching of the major,and scien-tifically set up practical training projects to form a relatively complete and scientific training system.The opening rate of practical training courses reach 100% of the requi-rements of the syllabus,specifically including professional courses.Combining th-eoretical knowledge and practical operation links in practical courses,experimen-tal courses,and improved in actual combat.In addition,to achieve good teaching results.it also arranges for off-campus profes-sional internships.Under the guidan-ce of professional teachers,organize students to conduct professional sketching, professional inspections,market resear-ch and professional practice,combining theory with practice,combining major with the market,and combining internship with employment.
Under the university’s “14th Five-Year Plan” framework,the school will focus on digital media art major,strengthen undergraduate professional teach-ing conditions and faculty construction,and continuously enrich the connotation construction. At the same time,according to the university’s overall arran-gements,The major of environmental design was successfully applied in 2020,the major will enroll undergraduate students in 2021,and the school strive to build three undergraduate majors during the "14th Five-Year Plan" period,and initially form a professional group of art and design with maritime characte-ristics,have more than 1500 students.To better serve the regional economy and culture of the Guangdong-Hong Kong-Macao Greater Bay Area and the Pe-arl River Delta Economic Zone.Actively try to use online education resources and realize the sharing of high-quality teaching resources through large-scale open online courses (MOOCs),small-scale private online courses (SPOCs),flipped classrooms,etc.,and gradually form an art design education system that integrates undergraduates and masters at the same time,explore the establishment of cross-regional and cross-school joint talent training mechanisms such as mutual recognition of credits,joint practice,and student exchange with brother universities and domestic and foreign universities.Through teacher-student exchange,scholar exchange,cooperative education,coo-perative research.Strengthen international exchanges and cooperation in the form of academic con-ferences,further improve the quality of education,make full use of high-quality higher education resources,improve the diversified educational structure sy-stem,and gradually form distinctive education characteristics.